AOS Launches License to Succeed

PROVIDENCE, RI, November 18, 2011 – Providence-based Art of Strength has launched a robust licensee program called “License to Succeed” for certified trainers to help them strengthen their business and their clients.

Created in 2005 by Anthony DiLuglio, one of America’s top trainers, Art of Strength (AOS) is one of the fitness industry’s leading sources of education, unique equipment and training programs. DiLuglio created the licensee program to help spread the word about AOS, whose programs are proven to work across a wide spectrum of users, from elite athletes and fitness enthusiasts to children and seniors.

“By becoming an AOS licensee, certified trainers will be able to use our proven program to help their clients achieve a stronger, healthier body. AOS embodies the timeless concept of Physical Culture: training for maximum functional strength, achieving a body that is even stronger than it looks, more durable, less prone to injury and more resilient. At the same time it will help trainers build a stronger business, and give fitness enthusiasts the reassurance that when they see our logo, they know they’re getting a quality program,” DiLuglio says.

The licensee program offers trainers many benefits, including discounts on AOS certification training and equipment, and free new workout programs monthly. It also includes an affiliate program for equipment where licensees can earn a commission and add a new revenue stream to their business. In addition, licensees will be able to align themselves with AOS’s attention-grabbing branding and get a customizable, dedicated web site at myartofstrength.com to promote their facility. Any certified trainer with a dedicated facility may apply to be a licensee at www.artofstrength.com.

“Our goal is to elevate the level of fitness in America by sharing our success through licensing,” DiLuglio says.