This week's product:
The Art of Strength Bulldog Bar Bell and Dumb Bell
This week's Special Feature
Punch in a Box
This week's Product
Punch Lite
New DVD Bundle
Essentials and Providence
New Art of Strength Segment
Friends of Punch
Help Wanted
Punch NYC expanding
Punch Yourself
Licensing available for Punch Kettlebell Gyms
AOSX
Discover the AOSX - downloadable on-demand workouts
AOS Inspiration
Tell us your story
AOS At Large
going somewhere?
Questions, Comments…Requests?
Drop a line to our Minute of Strength Staff
With what seems to be a natural progression for kettlebell training we’ve taken our training style in a direction that many would consider to be a regression. Recently we wrote an article entitled “What Have We Done Wrong” where we blasted modern day “fitness” for what it has become…”all show and no go.” In that article we mentioned the renovation that we were undertaking (how literal that notion became is a bit scary but that’s an entirely different story) as I was saying, the figurative renovation that we started was a renovation in fitness practices, that is, we’re trying to get people away from modern day body building and back to old time weight lifting. True strength comes not from body building but from weight lifting, and is with this notion, something that we’ve always taught at Punch and tried to educate through AOS that we’re launching the next evolution in our Bulldog Kettlebells with the Art of Strength Bulldog Bar Bell and Bulldog Dumb Bell. Like the Bulldog Kettlebells, the Bar Bells and Dumb Bells are both reloadable with sand or shot. We’ve put both through numerous tests in our Punch Gym circuits and have found that they’ll add a whole new dynamic to even simple exercises like the windmill or Turkish get-up.
Both the Bar and Dumb Bell look like turn of the century Bar and Dumb Bells, think Eugene Sandow. Like the Kettlebell, both are made right here in America by Union Iron Workers, and like the Kettlebells, both were designed and tested by Anthony Diluglio himself.
Pre-order either one and get $30 off the retail price.
Bulldog Bar Bell regular $259.00 pre-order price $229.00
Bulldog Dumb Bell regularly $229.00 pre-order price $199.00
Please allow up to 3 weeks for shipping on all Pre-orders
Ever wish you could have your very own Punch Gym delivered directly to your door? Well now you can! Starting today we’ll be shipping everything you’ll ever need to get a real kettlebell workout in one convenient package. Get 1 DVD (your choice of Providence or Clinic) and our new Bulldog Kettlebell shipped directly to you so you can get started on being in the best shape of your life.
Get the Punch Gym Kit with Providence DVD for just $198.00 that’s a savings of $30
Or choose the Punch Gym Kit with the Kettlebell Clinic (2 disc) for just $218.00 that’s a savings of $40
BUY NOW!
With the summer season approaching soon we’ve been getting a lot of inquiries for Punch Nutrition. Many of you out there are looking to shed some of the winter weight in time for bathing suit season and realize that Punch Nutrition is probably the best way to do it…well, we agree, and we’ve decided to make it even better. Starting today we’re breaking the diet down into what we call Punch Nutrition Lite, which allows you to purchase the diet for just a 4 week time period, perhaps some of you out there only want to lose 10 pounds and don’t need the full 12 week program, or maybe you’re not quite sure if this will work out for you and would rather take it on as a trial before making your ultimate decision. Punch Nutrition Lite gives you all the benefits of Punch Nutrition, with unlimited consultation from Bonnie Lefrak and a customized meal plan and if you upgrade to Punch Nutrition before the end of your second week you’ll receive a discount towards the full package price.
Adverse of that, for those of you with a bit more weight to lose, enough that it can’t be done within the 12 week program we are offering Punch Nutrition Max, which is a full 6 month program designed to get you from flabby to fit.
So now you have 3 choices to choose from, Punch Nutrition Lite, Punch Nutrition and Punch Nutrition Max.
What you get with each package:
Punch Nutrition Lite (4 weeks) - $129.00
1 meal plan
4 weeks of unlimited check-in/consultation
Punch Nutrition (12 weeks) – $299.00
2-3 meal plans
12 weeks of unlimited check-in/consultation
12 weeks of workout advice
Supplement consultation and recommendation
Punch Nutrition Max (24 weeks) - $479.00
5-6 meal plans
24 weeks of unlimited check-in/consultation
24 weeks of workout advice
Supplement consultation and recommendation
BUY NOW
Get 2 of the greatest kettlebell DVDs ever filmed for just $110, that’s $20 off the sticker price!
For a limited time only, we’re offering Art of Strength Providence and Art of Strength Kettlebell Training Clinic Vol. 1 in this 2 series offer. You’ll get the two disc set with Kettlebell Clinic taking you from beginner with the instructional first disc all the way to advanced with the second disc with workouts Pinnacle and Elevations II, coupled with the endurance building and strength development of the Providence DVD what more could you ask for in a DVD offer. That’s a total of 3 discs all for the price of just $110. That’s enough training to last you months if not an entire year.
Before you checkout with just the DVD special, head over to our kettlebell section to check out our new Bulldog Kettlebell, the hottest re-loadable kettlebell on the market. With the ability to adjust the weight a single kettlebell I’m sure you’ll agree with us when we say the Art of Strength Bulldog Kettlebell is the “only kettlebell you’ll ever need.”
BUY NOW
With our obvious love of animals, you’ve all seen our mascots Punch and Maurice in our videos and daily they can be seen scurrying through the gym, it’s of no surprise that from time to time we get an email from one of you proudly telling us about their own pets often times sending along a picture or two. With that in mind we’ve decided to create a new segment here at AOS. Appropriately named the Friends of Punch, each week we’ll feature one or two of these emails from our AOS family members. To participate in the segment, simply email your pet photos to dennis@artofstrength.com along with a brief description, name, age, breed and anything else you’d like us to know about them and we’ll feature your pet in the next segment of Friends of Punch!
Starting today, the Art of Strength Kettlebell Essentials Poster is going on sale. Marked down from 49.99 to 34.99 the Art of Strength Kettlebell Essentials Poster captures all the nuances of the essential kettlebell routines.
Designed by the AOS design department under the watchful supervision of Anthony Diluglio himself, each layout has been scrutinized and analyzed to ensure each frame captures exactly what is necessary to perform the routines safely and efficiently. Beneath each frame is a caption describing exactly what's going on at that phase of the routine. Used as reference in all our gyms, the Art of Strength Kettlebell Essentials Poster is an integral part of anyone’s kettlebell training, weather it be at home or at a gym.
Each poster outlines the following routines:
• Swing
• One Arm Swing
• Clean
• Clean and Press
• High Pull
• Snatch
• Figure 8 to a Hold
• Windmill
• Two Handed Front Squat
• Single Handed Front Squat
• Sumo Squat
• Turkish Get-Up
The poster, measuring 28"x22", is printed in full color on heavy 80 pound cover stock and finished with a clear coat layer designed to lessen the damage from scratches, tears and harmful UV rays. Each poster arrives pre-drilled in each corner for easy hanging.
Make the Essentials Poster yours today, now just $34.99
Still haven’t shown your true commitment to the kettlebell lifestyle? Know someone who eats breaths and lives kettlebells and would love to reward them with a gift emblematic of their commitment? Well for today only, enjoy 25% off savings on all in stock pendants (excluding gold).
Let everyone see just how serious you really are to living better and healthier with the latest kettlebell necklace. For our pendant every effort was made to match the proportions, texture and weight ratio of an actual kettlebell. The pendant comes in 3 metals; bronze, silver, and gold as well as the new bronze with black anodized finish. Each metal, because of different metallic composition, has various weights. These weights are engraved on the front of each pendant just like an actual kettlebell. They come displayed on a 3.0 mm round neoprene neckcord with sterling silver findings in a beautiful display box.
In addition, each necklace comes with its own “promise card” to remind you of the commitment that you have made to yourself. The promise card reads:
“I wear this necklace as a reminder to myself and to others of the promise that I have made to be better. With this necklace I commit myself to the struggle of a better life for myself and as an example to the lives around me.”
Order your Art of Strength Pendant today and wear it daily as reminder of your commitment to health, strength and wellness!
Punch New York is expanding and is looking for help. If you interested in becoming a member of the Punch Team and would like to work as a trainer for one of the hottest gyms in NYC contact Dennis at dennis@artofstrength.com. All applicants must be trained in the basic kettlebell exercises and be willing to learn and become certified as an Art of Strength instructor.
Some information regarding the new AOS Database…
Think of the database as your own personal web site within the Art of Strength site. It’s yours, all yours, to do whatever you like with. Add pictures, add video, add all your contact info, your personal feelings on fitness, your life mantra – whatever you feel is necessary to become as successful as you possibly can. Having your own webpage on the number one Google ranked Kettlebell Gym isn’t the only thing you’ll get, additionally, you’ll be a part of the AOS affiliate program where you’ll be paid a percentage of every product we sell generated through your site.
For RKC and AKC certified trainers there will be a small monthly investment of $100 (we will wave this fee for AOS certified trainers). Just the pick-up of one additional client through our website will more than make up for this monthly investment.
By having this database open to all branches of kettlebell fitness we are creating what could be the largest kettlebell database on the internet. This database will become a community of kettlebell enthusiasts and trainers, a melting pot of everything kettlebell; ideas, practices, and lifestyles. It’ll be a place where you all can meet, trade ideas, and share new techniques with each other.
Become a part of The Art of Strength community, be an affiliate, join our database and enjoy all the rewards that you deserve.
As an added bonus, we will only be allowing one instructor per zip code so get added today!
To be a part of our database contact Dennis at dennis@artofstrength.com with all your information (pictures, bio, certifications, contact info, personal feelings on fitness, etc. etc.)
Ready to take your kettlebell training to the next level? Think you’d make a great addition to our Art of Strength team? Then perhaps an Art of Strength Punch Kettlebell Gym License is for you.
Art of Strength is now licensing Punch Kettlebell Gyms to all qualified kettlebell enthusiasts that apply. Take advantage of our #1 Google ranking, marketing team, your own fully maintained website, and one of the most well known names in kettlebell training, Anthony Diluglio, by opening your own Punch Kettlebell Gym.
If you are ready to make a solid investment and join the growing number of Punch Gyms around the country, contact us to get started to bringing Punch Kettlebell Gym to your area. For all inquires including pricing and the AOS Essential classes you’ll need to get started, contact Anthony at Anthony@artofstrength.com.
Have you checked out our growing number on-demand workouts??? You haven't?!?!? Well, what are you waiting for? What's more convenient than clicking on a workout and instantly having it download to your computer? They're perfect last minute gifts for the holidays; simply download and email to a friend or relative...or keep for yourself and work off some of those holiday pounds! Check out our AOSX section to find the workout that's right for you.
Here's what some of our customers are saying:
"As a deployed soldier in Iraq, I have run the gamut of exercise programs. This may very well be the best! The workouts are brief, which is important when time is limited. They are intense. The exercises are adequately explained in the video portion. Yet another hit from Mr. DiLuglio."
Bobby Matthews (Camp Slayer , Iraq)
"I just finished my first work out with the new AOS Smokin Ladders and I have to say I'm "Smoked". Gee Whiz, it did not seem to be that hard at first glance, but I had to drop the weight to get through it (or should I say 1/2 of it). Another top notch work out and a great training concept. I can't wait to see what you've got up your sleeve to add to this in the future."
P. Gilliland (Columbus, United States)
"Anthony, You always deliver, I am always asking myself what should I try today, what are they doing at Punch, well this product helps answer my questions all I can say is keep them coming I love this stuff!"
Gary Gant (Victorville, California, United States)
Have an inspirational story to tell? Losing weight, getting stronger, getting HEALTHY through kettlebells and AOS? Want to share your story with the AOS family and inspire others? Send us your story and pictures to Dennis at dennis@artofstrength.com and you and your story might be featured in the next newsletter.
If you’re At Large and would like to share your photos or stories with the rest of the AOS family, send in your photos. We’ll post them in the next Minute of Strength Newsletter and add them to the At Large section of the website. Send your story and/or pics to Dennis at Dennis@artofstrength.com.
Have questions about the Minute of Strength Newsletter? Would you like to leave some feedback for the new MOS style? Or perhaps you'd like to see us address a certain topic in the next issue? Well, drop us a line at dennis@artofstrength.com and tell us what's on your mind. We'll respond to all emails that come our way and maybe even post some in MOS 53. Thanks for your continued support!!!