This weeks Feature
AOS visits the Tennessee Titans
This weeks story
April 5th Essentials Class
Help Wanted
Punch NYC expanding
This Weeks Product
Kettlebell Pendant
Punch Yourself
Licensing available for Punch Kettlebell Gyms
AOSX
Discover the AOSX - downloadable on-demand workouts
AOS Inspiration
Tell us your story
AOS At Large
Florida Bound
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As many of you know we’ve been working with the Tennessee Titans for the past year or so and it was with great honor that we traveled to Nashville this past week to be guests at their training camp.
We spent the first of 3 days working with strength coaches Steve Watterson and Jason Novack as well defense coach Matt Burke. Although all three are well versed in kettlebell training, their ultimate goal is to become AOS certified so we took as much time as needed to perfect their form and technique. Day 2 of the training brought us to the actual athletes, working with them in small groups throughout the day, putting them through 1 hour workouts, much like we do here in Providence with our members. The third day had us working with the entire team as a whole. We put them through what must have been the largest circuit known to man. Nine station with a total of 6 positions at each station. It was an incredible scene to watch.
Most impressive was not only the willingness of the players to work with us (as it was not mandatory) but the level of efficiency and dexterity that they showed with the kettlebells. Their level of experience was much higher than we had anticipated, Jason Novack, who’s spearheaded the effort to bring kettlebell training to the Titans, has really prepared his athletes well. It’s refreshing to see athletes and coaches at such a high level appreciate kettlebells for what we all know them to be, they are, without a doubt, the top tool for fitness available today and with more and more professional teams and VIP clients signing on with us it appears that this trend is not an anomaly but more the norm. Something we all can be proud of.
Check out some of the photos below...or check out even more over here
Last month brought us the second Kettlebell Essentials clinic of the year, and like the first it was a huge success. We saw people come in from all over the US to learn kettlebells the AOS way. The event was kicked off the night before with a meet and greet dinner at Cattails Restaurant followed by the all day Kettlebell Essentials class the following morning.
The participants learned kettlebell essentials directly from one of the masters, Anthony Diluglio. Because we limit each essentials class to 10 people, each participant gets one on one training directly from Anthony as well as assistance from one of several AOS certified trainers on hand for the day.
In addition to kettlebell essentials, the AOS team put the participants through one of Punch’s signature circuit classes, allowing them to experience first hand why Punch circuits are quickly becoming the gold standard in fitness.
Also introduced at this event for the first time was Anthony’s newest incarnation “Authentic Fitness” a concept we’ve been working on for quite a while and will be introducing to you all shortly.
The weekend was capped off with a breakfast meeting the following day for those in attendance who were interested in opening their own Punch Kettlebell Gym.
Below is just a sample of the day’s events. For more photos of the April 5th event click here.
Punch New York is expanding and is looking for help. If you interested in becoming a member of the Punch Team and would like to work as a trainer for one of the hottest gyms in NYC contact Dennis at dennis@artofstrength.com. All applicants must be trained in the basic kettlebell exercises and be willing to learn and become certified as an Art of Strength instructor.
The AOS Pendant is back! For all you out there who can't wait to get your hands on the AOS Kettlebell Pendant the wait is over. After some supplier changes, it's finally available again.
Dedicated yourself to kettlebells? To a better lifestyle, a healthier lifestyle? Let everyone see just how serious you really are with the latest kettlebell necklace. Punch Gym is proud to announce the creation of The Art of Strength Kettlebell Pendant. Every effort was made to match the proportions, texture and weight ratio of an actual kettlebell. The pendant comes in 3 metals; bronze, silver, and gold as well as the new bronze with black anodized finish. Each metal, because of different metallic composition, has various weights. These weights are engraved on the front of each pendant just like an actual kettlebell. They come displayed on a 3.0 mm round neoprene neckcord with sterling silver findings in a beautiful display box.
In addition, each necklace comes with it’s own “promise card” to remind you of the commitment that you have made to yourself. The promise card reads:
“I wear this necklace as a reminder to myself and to others of the promise that I have made to be better. With this necklace I commit myself to the struggle of a better life for myself and as an example to the lives around me.”
Order your Art of Strength Pendant today and wear it daily as reminder of your commitment to health, strength and wellness!
Some information regarding the new AOS Database…
Think of the database as your own personal web site within the Art of Strength site. It’s yours, all yours, to do whatever you like with. Add pictures, add video, add all your contact info, your personal feelings on fitness, your life mantra – whatever you feel is necessary to become as successful as you possibly can. Having your own webpage on the number one Google ranked Kettlebell Gym isn’t the only thing you’ll get, additionally, you’ll be a part of the AOS affiliate program where you’ll be paid a percentage of every product we sell generated through your site.
For RKC and AKC certified trainers there will be a small monthly investment of $100 (we will wave this fee for AOS certified trainers). Just the pick-up of one additional client through our website will more than make up for this monthly investment.
By having this database open to all branches of kettlebell fitness we are creating what could be the largest kettlebell database on the internet. This database will become a community of kettlebell enthusiasts and trainers, a melting pot of everything kettlebell; ideas, practices, and lifestyles. It’ll be a place where you all can meet, trade ideas, and share new techniques with each other.
Become a part of The Art of Strength community, be an affiliate, join our database and enjoy all the rewards that you deserve.
As an added bonus, we will only be allowing one instructor per zip code so get added today!
To be a part of our database contact Dennis at dennis@artofstrength.com with all your information (pictures, bio, certifications, contact info, personal feelings on fitness, etc. etc.)
Ready to take your kettlebell training to the next level? Think you’d make a great addition to our Art of Strength team? Then perhaps an Art of Strength Punch Kettlebell Gym License is for you.
Art of Strength is now licensing Punch Kettlebell Gyms to all qualified kettlebell enthusiasts that apply. Take advantage of our #1 Google ranking, marketing team, your own fully maintained website, and one of the most well known names in kettlebell training, Anthony Diluglio, by opening your own Punch Kettlebell Gym.
If you are ready to make a solid investment and join the growing number of Punch Gyms around the country, contact us to get started to bringing Punch Kettlebell Gym to your area. For all inquires including pricing and the AOS Essential classes you’ll need to get started, contact Anthony at Anthony@artofstrength.com.
Have you checked out our growing number on-demand workouts??? You haven't?!?!? Well, what are you waiting for? What's more convenient than clicking on a workout and instantly having it download to your computer? They're perfect last minute gifts for the holidays; simply download and email to a friend or relative...or keep for yourself and work off some of those holiday pounds! Check out our AOSX section to find the workout that's right for you.
Here's what some of our customers are saying:
"As a deployed soldier in Iraq, I have run the gamut of exercise programs. This may very well be the best! The workouts are brief, which is important when time is limited. They are intense. The exercises are adequately explained in the video portion. Yet another hit from Mr. DiLuglio."
Bobby Matthews (Camp Slayer , Iraq)
"I just finished my first work out with the new AOS Smokin Ladders and I have to say I'm "Smoked". Gee Whiz, it did not seem to be that hard at first glance, but I had to drop the weight to get through it (or should I say 1/2 of it). Another top notch work out and a great training concept. I can't wait to see what you've got up your sleeve to add to this in the future."
P. Gilliland (Columbus, United States)
"Anthony, You always deliver, I am always asking myself what should I try today, what are they doing at Punch, well this product helps answer my questions all I can say is keep them coming I love this stuff!"
Gary Gant (Victorville, California, United States)
Have an inspirational story to tell? Losing weight, getting stronger, getting HEALTHY through kettlebells and AOS? Want to share your story with the AOS family and inspire others? Send us your story and pictures to Dennis at dennis@artofstrength.com and you and your story might be featured in the next newsletter.
This week's AOS At Large comes to us from Shawn Driscoll of Warwick, Rhode Island. Shawn, a member of Punch Providence recently took his family for a 10 day get-away to Disney World. As a true Punch Gym enthusiast he doesn't go anywhere without his Punch gear...both for him and his 2 sons; Collin and Aidan.
If you’re At Large and would like to share your photos or stories with the rest of the AOS family, send in your photos. We’ll post them in the next Minute of Strength Newsletter and add them to the At Large section of the website. Send your story and/or pics to Dennis at Dennis@artofstrength.com.
Have questions about the Minute of Strength Newsletter? Would you like to leave some feedback for the new MOS style? Or perhaps you'd like to see us address a certain topic in the next issue? Well, drop us a line at dennis@artofstrength.com and tell us what's on your mind. We'll respond to all emails that come our way and maybe even post some in MOS 53. Thanks for your continued support!!!