This Week's Video
Intro to Corrective Strategies; the Anatomy of the Turkish Get-up
This Week’s Product
New DVD Bundle Pack
You haven't discovered our ropes yet?
Check them out here
Friends of Punch
Do you have a friend for Punch?
Punch Yourself
Licensing available for Punch Kettlebell Gyms
AOS Inspiration
Tell us your story
AOS at Large
Going Somewhere?
Questions, Comments…Requests?
Drop a line to our Minute of Strength Staff
Today we’re bringing you the introduction to a 4 part series we’re calling corrective strategies; the anatomy of the Turkish get-up. In this introductory piece Anthony discusses one of the problems he finds with many trainers and physical therapists in our industry and how simple rules can help change how many of us treat our clients and patients.
In the proceeding parts, being released Wednesday, Thursday and Friday, we’ll dissect the Turkish get-up into its 3 main parts giving corrective strategies to common sticking points throughout its range of motion. You’ll see why we use the Turkish Get-up as a barometer on our client’s flexibility.
With the increased popularity of kettlebell training it’s never been more important to understand and become proficient with proper kettlebell training. Simply adding routines together to create a workout can not only be dangerous it can also be counterproductive to your workout goals. That is why proper kettlebell education has always been at the forefront of our mission. With that in mind, starting today we’ll be offering both AOS Newport and Firepower together for just $90, that's $10 off the retail price. That’s the sustained strength and speed building training of Newport with the intense adrenaline pumping first responder workout designed to make you quick on the draw no matter what your profession whether it be first responder or a mom rushing to the aid of your child. Make the right choice; let us plan your workouts for you, choose the newest DVD bundle from Art of Strength and get started on your way to the pinnacle of kettlebell fitness.
We’ve received many emails lately asking about our tutorial video for Ropes Gone Wild. Most inquiries are in regard to it’s content and what sort of things they can expect to see. Rest assured the Ropes Gone Wild tutorial DVD, available in about 2 weeks and free with every Ropes Gone Wild purchase, will be everything you’ve come to expect from the Art of Strength. With a focus on education, we’ve focused this tutorial DVD on training you properly and safely on the art of Ropes Gone Wild.
For those of you out there who have yet to try our Ropes Gone Wild training, it's a perfect compliment to any kettlebell workout. Used primarily in our gyms as an active rest, Ropes Gone Wild is the ultimate in cardio training, adding maximum heart rate with no impact to your workout. It's a perfect way to make each workout "your own"...using your ropes to add your own personal style to each AOS workout.
Also available soon from Art of Strength, tutorial DVDs for both Bandit’s Loops and Outlaw Ropes.
Have you signed up for our Affiliate program yet? What’s the matter, free money isn’t enough for you? Well how about if we increase the amount of free money by 3 times. That’s right, starting today AOS will be increasing their affiliate payout from 5% to 15%. That means you earn 15% commission on every sale you send our way. Don’t worry all you affiliates already signed on, you’re getting the increase as well. And to spawn a little healthy competition, we’ll double the commission of the affiliate with the highest payout for the summer. Sign up today!
Kettlebell Workshops now available through Perform Better. Art of Strength and sports super group Perform Better have joined forces to bring proper kettlebell knowledge to everyone. The workshops, beginning August 16th in Boston, are designed to teach you everything there is to know about kettlebell technique and training, taking you from novice to proficient in a mere 6 hours.
Here is a list of available dates for the Perform Better Kettlebell Workshops:
Boston August 16th
Los Angeles September 13th
Chicago September 27th
New Jersey November 1st
Boston November 8th
sign up today!
In addition to these workshops Art of Strength is holding their Licensee certification classes starting August 2nd. This certification class is for those interested in becoming Punch Kettlebell Gym owners and will cover proper kettlebell technique as well as running your own punch gym. This two day event, will give you all the tools necessary to bring you from beginner to instructor with all the education needed to open a Punch Kettlebell Gym of your own.
Here is a list of available dates for the Punch Kettlebell Gym Licensee Certification Class:
August 2, 2008
October 11, 2008
November 15, 2009
March 14, 2009
May 16, 2009
All classes held at our Seekonk, Ma headquarters.
New
Bundle Packages from Art of Strength. Recently we brought you the bundle package called Punch in a Box. This week we’re adding 4 more selections with savings as much as $70!
Get the:
Bulldog Kettlebell with one bag of 10lb steel shot for $159 that’s a savings of $40
Bulldog Kettlebell with Outlaw Rope for $179.00 that’s a savings of $50
Bulldog Kettlebell with one bag of 10lb steel shot and the Outlaw Rope for just $199.00 that’s a savings of $50
Bulldog Kettlebell with one bag of 10lb steel shot and the Outlaw Rope along with the Art of Strength Kettlebell Clinic DVD for just $259.00 that’s a savings of $70
Did you notice those savings? Where else could you find such great deals on some of the hottest equipment and accessories in the fitness business?
Head over to our store to Buy NOW!
This week's friends of Punch comes from Chase, a one year old Chocolate Lab, he write;
"My name is Chase and I live in New Jersey. I'm a chocolate Lab and I will be 1 this month.
I love kettlebells and my favorite is the new Bulldog.
My mom is a client of Valerie Pawlowski and she is going to Providence in August to meet Anthony and Punch. "
With our obvious love of animals, you’ve all seen our mascots Punch and Maurice in our videos and daily they can be seen scurrying through the gym, it’s of no surprise that from time to time we get an email from one of you proudly telling us about their own pets often times sending along a picture or two. With that in mind we’ve decided to create a new segment here at AOS. Appropriately named the Friends of Punch, each week we’ll feature one or two of these emails from our AOS family members. To participate in the segment, simply email your pet photos to dennis@artofstrength.com along with a brief description, name, age, breed and anything else you’d like us to know about them and we’ll feature your pet in the next segment of Friends of Punch!
Starting today, the Art of Strength Kettlebell Essentials Poster is going on sale. Marked down from 49.99 to 34.99 the Art of Strength Kettlebell Essentials Poster captures all the nuances of the essential kettlebell routines.
Designed by the AOS design department under the watchful supervision of Anthony Diluglio himself, each layout has been scrutinized and analyzed to ensure each frame captures exactly what is necessary to perform the routines safely and efficiently. Beneath each frame is a caption describing exactly what's going on at that phase of the routine. Used as reference in all our gyms, the Art of Strength Kettlebell Essentials Poster is an integral part of anyone’s kettlebell training, weather it be at home or at a gym.
Each poster outlines the following routines:
• Swing
• One Arm Swing
• Clean
• Clean and Press
• High Pull
• Snatch
• Figure 8 to a Hold
• Windmill
• Two Handed Front Squat
• Single Handed Front Squat
• Sumo Squat
• Turkish Get-Up
The poster, measuring 28"x22", is printed in full color on heavy 80 pound cover stock and finished with a clear coat layer designed to lessen the damage from scratches, tears and harmful UV rays. Each poster arrives pre-drilled in each corner for easy hanging.
Make the Essentials Poster yours today, now just $34.99
Let everyone see just how serious you really are to living better and healthier with the latest kettlebell necklace. For our pendant every effort was made to match the proportions, texture and weight ratio of an actual kettlebell. The pendant comes in 3 metals; bronze, silver, and gold as well as the new bronze with black anodized finish. Each metal, because of different metallic composition, has various weights. These weights are engraved on the front of each pendant just like an actual kettlebell. They come displayed on a 3.0 mm round neoprene neckcord with sterling silver findings in a beautiful display box.
In addition, each necklace comes with its own “promise card” to remind you of the commitment that you have made to yourself. The promise card reads:
“I wear this necklace as a reminder to myself and to others of the promise that I have made to be better. With this necklace I commit myself to the struggle of a better life for myself and as an example to the lives around me.”
Order your Art of Strength Pendant today and wear it daily as reminder of your commitment to health, strength and wellness!
Some information regarding the new AOS Database…
Think of the database as your own personal web site within the Art of Strength site. It’s yours, all yours, to do whatever you like with. Add pictures, add video, add all your contact info, your personal feelings on fitness, your life mantra – whatever you feel is necessary to become as successful as you possibly can. Having your own webpage on the number one Google ranked Kettlebell Gym isn’t the only thing you’ll get, additionally, you’ll be a part of the AOS affiliate program where you’ll be paid a percentage of every product we sell generated through your site.
For RKC and AKC certified trainers there will be a small monthly investment of $9.99 or $100 per year (we will wave this fee for AOS certified trainers). Just the pick-up of one additional client through our website will more than make up for this monthly investment.
By having this database open to all branches of kettlebell fitness we are creating what could be the largest kettlebell database on the internet. This database will become a community of kettlebell enthusiasts and trainers, a melting pot of everything kettlebell; ideas, practices, and lifestyles. It’ll be a place where you all can meet, trade ideas, and share new techniques with each other.
Become a part of The Art of Strength community, be an affiliate, join our database and enjoy all the rewards that you deserve.
As an added bonus, we will only be allowing one instructor per zip code so get added today!
To be a part of our database contact Dennis at dennis@artofstrength.com with all your information (pictures, bio, certifications, contact info, personal feelings on fitness, etc. etc.)
Ready to take your kettlebell training to the next level? Think you’d make a great addition to our Art of Strength team? Then perhaps an Art of Strength Punch Kettlebell Gym License is for you.
Art of Strength is now licensing Punch Kettlebell Gyms to all qualified kettlebell enthusiasts that apply. Take advantage of our #1 Google ranking, marketing team, your own fully maintained website, and one of the most well known names in kettlebell training, Anthony Diluglio, by opening your own Punch Kettlebell Gym.
If you are ready to make a solid investment and join the growing number of Punch Gyms around the country, contact us to get started to bringing Punch Kettlebell Gym to your area. For all inquires including pricing and the AOS Essential classes you’ll need to get started, contact Anthony at Anthony@artofstrength.com.
Have you checked out our growing number on-demand workouts??? You haven't?!?!? Well, what are you waiting for? What's more convenient than clicking on a workout and instantly having it download to your computer? They're perfect last minute gifts for the holidays; simply download and email to a friend or relative...or keep for yourself and work off some of those holiday pounds! Check out our AOSX section to find the workout that's right for you.
Here's what some of our customers are saying:
"As a deployed soldier in Iraq, I have run the gamut of exercise programs. This may very well be the best! The workouts are brief, which is important when time is limited. They are intense. The exercises are adequately explained in the video portion. Yet another hit from Mr. DiLuglio."
Bobby Matthews (Camp Slayer , Iraq)
"I just finished my first work out with the new AOS Smokin Ladders and I have to say I'm "Smoked". Gee Whiz, it did not seem to be that hard at first glance, but I had to drop the weight to get through it (or should I say 1/2 of it). Another top notch work out and a great training concept. I can't wait to see what you've got up your sleeve to add to this in the future."
P. Gilliland (Columbus, United States)
"Anthony, You always deliver, I am always asking myself what should I try today, what are they doing at Punch, well this product helps answer my questions all I can say is keep them coming I love this stuff!"
Gary Gant (Victorville, California, United States)
Have an inspirational story to tell? Losing weight, getting stronger, getting HEALTHY through kettlebells and AOS? Want to share your story with the AOS family and inspire others? Send us your story and pictures to Dennis at dennis@artofstrength.com and you and your story might be featured in the next newsletter.
If you’re At Large and would like to share your photos or stories with the rest of the AOS family, send in your photos. We’ll post them in the next Minute of Strength Newsletter and add them to the At Large section of the website. Send your story and/or pics to Dennis at Dennis@artofstrength.com.
Have questions about the Minute of Strength Newsletter? Would you like to leave some feedback for the new MOS style? Or perhaps you'd like to see us address a certain topic in the next issue? Well, drop us a line at dennis@artofstrength.com and tell us what's on your mind. We'll respond to all emails that come our way and maybe even post some in the next Minute of Strength. Thanks for your continued support!!!