Minute of Strength #53

This Week's Video
The Outlaw Rope

This Week's Product
The AOS Pendant

By Popular Demand...
...a new AOS Essentials Clinic

Featuring
Punch and The Pawtucket Police Special Response Team (S.R.T.)

Sign-up NOW...
The AOS Database

New Segment
The Punch Gym Random Shot of the Week

Punch Yourself
Licensing available for Punch Kettlebell Gyms

AOSX
Discover the AOSX - downloadable on-demand workouts

AOS Inspiration
Meet the Powells

AOS At Large
Learn how you can become the latest AOS at Large profiled member

Questions, Comments…Requests?
Drop a line to our Minute of Strength Staff

Today we bring one of the latest tools in AOS and Punch Gym’s arsenal in the battle against the unfit and unconditioned.  The Outlaw Rope, as previously shown in MOS 50, is a 6’ length of rope with virtually unlimited potential to improve your already tough regimen.  Change the entire dynamic of your routine by simply employing the Outlaw Rope into your already gut-busting regimen.  Blast your core by adding the Outlaw Rope to your swings, change the farmer's walk into a forearm burning Outlaw Walk, add a whole new dynamic to your pull-ups simply by incorporating our Outlaw Rope.   Exercises such as the swing, pull-ups, and farmer's walk take on a whole new twist when joined with the Outlaw Rope.  Add more core to your swings by making them Outlaw Swings. To improve grip strength, change your farmer's walk into an Outlaw Walk, and your usual pull-ups now become a forearm blasting exercise.

In addition to modifying existing exercises, we’ve come up with new routines like the Outlaw Rotation, Rope Curls, and Rope Extensions.

Take a look at the video and see for yourself just how important the outlaw rope can be to your training.

Looking to show off your commitment to living well?  Perhaps you’re looking for a great gift for the kettlebell enthusiast in your life?  Well take a look at the kettlebell pendant manufactured exclusively for Art of Strength.

Offered in 3 precious metals, Gold, Silver, and Bronze as well as the very popular and sleek black anodized finish, each pendant comes packaged with the Art of Strength commitment card as a reminder of the promise you have made to yourself to be better and to live better for yourself and for others.  It’s the perfect addition to anyone who lives this lifestyle of ours…let’s face it, kettlebell fitness is definitely one of the hardest forms of fitness there is and sometimes even the best trained enthusiasts question why they do this everyday.  Let the Art of Strength pendant be that reminder for you.  As an added bonus, Art of Strength is now offering all pendants, excluding Gold, at 25% off.

Each pendant is solid and finished with a clear coat to protect against nicks and scratches.

Get your pendant today, and wear it with pride…don’t you think you’ve earned it?

By popular demand we’re proud to announce the next AOS essentials clinic for 2008.  Run by Anthony Diluglio at Punch Kettlebell Gym Boston on April 5, 2008, this event promises to be an equal follow-up to the latest Providence clinic.  Having limited the class to only 12 students will allow for a tremendous amount of one-on-one time with one of the best and most sought after kettlebell instructors in the World. 

Along with Anthony you’ll have access to some of Punch Kettlebell Gym’s best and brightest trainers as they walk around assisting you throughout the day.  Talk to the experts like Dr. Ron as he visits to answer your questions on kettlebells and rehab.

No more overcrowded classes, no more getting lost in the crowd; learn from the best in an intimate one-on-one setting. 

What you can expect:  

This week Punch Kettlebell Gym had the privilege of working with one of the finest police departments in Rhode Island. Sergeant Shawn Driscoll, a Punch Kettlebell Gym enthusiast and member of the Pawtucket Police Department’s elite Special Response Team (SRT), brought about 10 of his fellow SRT teammates in for a special closed door training session.  For two hours Anthony and his staff put them through the basic AOS essentials class, teaching them the gut wrenching, sweat inducing and in this case vomit producing (you know who you are) workout that is Punch Kettlebell Gym fitness. 

After taking them through the essentials, Anthony closed the session up with a “quick” 15 minute run through of Punch’s new circuit training.  Ten-twelve stations, 1 minute at each station, 15 seconds of rest between stations (typically run through 3 times but shortened to one cycle around due to time constraints).  This is one of the most gut busting routines we do here at Punch and the SRT guys ate it right up…completely drained, pouring with sweat and near exhaustion, they left the gym wanting more and more. 

The SRT training will become a regular here at Punch where we put them through routines specifically designed for the needs of a Police and SRT lifestyle.  We’ll keep you all posted on our progress in creating what should be a very beneficial and important training program.

Some information regarding the new AOS Database…
Think of the database as your own personal web site within the Art of Strength site.  It’s yours, all yours, to do whatever you like with.  Add pictures, add video,  add all your contact info, your personal feelings on fitness, your life mantra – whatever you feel is necessary to become as successful as you possibly can.  Having your own webpage on the number one Google ranked Kettlebell Gym isn’t the only thing you’ll get, additionally, you’ll be a part of the AOS affiliate program where you’ll be paid a percentage of every product we sell generated through your site. 

For RKC and AKC certified trainers there will be a small monthly investment of $100 (we will wave this fee for AOS certified trainers). Just the pick-up of one additional client through our website will more than make up for this monthly investment.

By having this database open to all branches of kettlebell fitness we are creating what could be the largest kettlebell database on the internet.  This database will become a community of kettlebell enthusiasts and trainers, a melting pot of everything kettlebell; ideas, practices, and lifestyles.  It’ll be a place where you all can meet, trade ideas, and share new techniques with each other. 

Become a part of The Art of Strength community, be an affiliate, join our database and enjoy all the rewards that you deserve. 

As an added bonus, we will only be allowing one instructor per zip code so get added today!

To be a part of our database contact Dennis at dennis@artofstrength.com with all your information (pictures, bio, certifications, contact info, personal feelings on fitness, etc. etc.)

Ready to take your kettlebell training to the next level? Think you’d make a great addition to our Art of Strength team? Then perhaps an Art of Strength Punch Kettlebell Gym License is for you.

Art of Strength is now licensing Punch Kettlebell Gyms to all qualified kettlebell enthusiasts that apply.  Take advantage of our #1 Google ranking, marketing team, your own fully maintained website, and one of the most well known names in kettlebell training, Anthony Diluglio, by opening your own Punch Kettlebell Gym.

If you are ready to make a solid investment and join the growing number of Punch Gyms around the country, contact us to get started to bringing Punch Kettlebell Gym to your area.  For all inquires including pricing and the AOS Essential classes you’ll need to get started, contact Anthony at Anthony@artofstrength.com.



Have you checked out our growing number on-demand workouts???  You haven't?!?!? Well, what are you waiting for?  What's more convenient than clicking on a workout and instantly having it download to your computer?  They're perfect last minute gifts for the holidays; simply download and email to a friend or relative...or keep for yourself and work off some of those holiday pounds!  Check out our AOSX section to find the workout that's right for you.

Here's what some of our customers are saying:

"As a deployed soldier in Iraq, I have run the gamut of exercise programs. This may very well be the best! The workouts are brief, which is important when time is limited. They are intense. The exercises are adequately explained in the video portion. Yet another hit from Mr. DiLuglio."
Bobby Matthews (Camp Slayer , Iraq)

"I just finished my first work out with the new AOS Smokin Ladders and I have to say I'm "Smoked". Gee Whiz, it did not seem to be that hard at first glance, but I had to drop the weight to get through it (or should I say 1/2 of it). Another top notch work out and a great training concept. I can't wait to see what you've got up your sleeve to add to this in the future."
P. Gilliland (Columbus, United States)

"Anthony, You always deliver, I am always asking myself what should I try today, what are they doing at Punch, well this product helps answer my questions all I can say is keep them coming I love this stuff!"
Gary Gant (Victorville, California, United States)

 This week’s inspiration comes to us from the Powel Family of lands unknown.

Susan Powell writes to us and tells us she first purchased Art of Strength Providence for her husband after years of using kettlebells on their own with little results.  She writes “…I felt compelled to write to you and tell you that your workouts have by far given me the greatest results I have ever seen.”  She goes on to say, “My husband purchased kettlebells for us and I have to say when I started using them, I honestly couldn't see myself sticking with this, I felt awkward and found some of the exercises to be difficult to say the least, but my husband would not let me give it up. We are both, uh lets just say "middle aged" 46 and 47 years old. In the three weeks that we have been doing this workout, 45 minutes, 3 days a week, I have dropped my body fat by 2% and put on 2 lbs of muscle.  He has lost 5lbs of fat and gained 1 lb of muscle.  I have seen my body transform in that my ‘trouble areas’ are no longer trouble. This is the best whole body workout I have ever used.”

Fantastic job Powell's!  Speaking from experience the Providence routine is no easy workout to get through.  We’ve done it many times in the gym and it’s always a killer.  We feel your pain!  Keep it up and as Anthony says “Enjoy the journey”, that is, take your time, don’t rush it and with time everything will fall into place.  

Great job and keep up the good work – keep us posted!

Have an inspirational story to tell? Losing weight, getting stronger, getting HEALTHY through kettlebells and AOS?  Want to share your story with the AOS family and inspire others?  Send us your story and pictures to Dennis at dennis@artofstrength.com and you and your story might be featured in the next newsletter.

Check the latest edition of AOS Inspiration.

If you’re At Large and would like to share your photos or stories with the rest of the AOS family, send in your photos.  We’ll post them in the next Minute of Strength Newsletter and add them to the At Large section of the website.  Send your story and/or pics to Dennis at Dennis@artofstrength.com.

Have questions about the Minute of Strength Newsletter?  Would you like to leave some feedback for the new MOS style?  Or perhaps you'd like to see us address a certain topic in the next issue?  Well, drop us a line at dennis@artofstrength.com and tell us what's on your mind.  We'll respond to all emails that come our way and maybe even post some in MOS 53.  Thanks for your continued support!!!

• Small intimate setting
• One-on-One training from Anthony Diluglio, AOS Master Instructor, throughout the day
• Punch Kettlebell Gym training staff assistance
• Q&A with Dr. Ron
• Expert advice on starting your own Punch Kettlebell Gym
• Be the first to try some of Art of Strengths newest merchandise and training equipment developed just for Art of Strength and Punch Kettlebell Gym
• Get to know Anthony and his staff over breakfast and lunch provided by Art of Strength
• Every participant will receive a free Art of Strength Kettlebell Pendant
• Learn what it means to be a part of the Art of Strength Team