In this issue:
Video of the week: cross legged kettlebell press
Round 12 of AOS: Providence features a spread legged seated press. Lots of folks just getting started with kettlebell training lack the flexibility to perform this press. This week, Anthony offers a great alternative that will allow anyone to get the full benefits of this fantastic press variation.
Exclusive AOS training seminars!
30 fitness enthusiasts recently took part in the first official AOS training seminar. After considerable thought and planning, we are ready to offer our comprehensive program of ongoing education to help fitness professionals safely introduce kettlebell training to the mainstream public. Kettlebells are the hottest centuries-old tool on the fitness scene. If you are a personal trainer or gym owner, it absolutely pays to add this tool to your arsenal. Your clients will stay motivated longer, see quicker results, and refer more business your way.
Anthony DiLuglio has logged more client-hours using kettlebells with mainstream clients than any other American trainer. Now you can save time and learn from his experience. Our classes are presented in a thorough, professional manner. No hype, cult, hero-worship, or seedy marketeering... just proven, solid education that will improve you and your business.
Can you get AOS certified? No. There is a huge range of "fitness certifications" on the market. And there is a huge range of quality in the education supporting each of them. In many cases, the certification is little more than a marketing scheme designed to lock you into costly yearly renewals. We believe the education is key. The essential concepts of teaching kettlebell trainining can be easily exposed in a 1 day workshop... but the application and mastery of the concepts require ongoing education and reinforcement. Our classes are built to fit into the business and life of a professional trainer. We realize that every day spent away from your business cuts deeply into your revenue, so every seminar is a single (6 hour) day at only $399 per session.
Exclusive first offer to Minute of Strength readers:
Every seminar will be limited to 30 attendees. Our first seminar filled up immediately, so we wanted to offer registration to you, our loyal readers, first. Save a spot for yourself by registering below today! We'll open registration to the rest of the world in one week. The links below are the only place to currently register for these seminars:
AOS: Essentials Workshop (formerly AOS: Level 1)
This course is designed to build a solid foundation in kettlebell training. No prior experience is required, but even experienced kettlebellers will walk away with valuable new insight. Anthony will teach you all the base kettlebell drills required to build a mainstream client base. Once you master these basics, he’ll share his experience on the best ways to teach these moves to your clients… and the best ways to attract new business with kettlebells. This course is 90% hands-on. A free kettlebell (16kg or smaller) is included for all attendees. You may also purchase additional kettlebells at the event and save big $$ on shipping. AOS: Essentials is a prerequisite for all other AOS workshops. Lunch is included.
Date: Saturday July 21, 2007
Time: 10am-5pm
Location: Providence, RI
Cost: $399
Click here to reserve your spot today.
AOS: Strength in Motion Worskhop
You must have completed AOS: Essentials to attend this workshop. Strength in Motion focuses on the principles of "Sustained Strength and Speed" that, coincidentally, underly our AOS: Newport DVD. The day starts with a quick review and spot check of the Essentials material. Once you've built a solid base of safe kettlebell technique with your clients, it's time to push them to the next level of fitness and endurance. Attendees will learn how to build a program that mainstream clients will love, hate, and enthusiastically repeat. Lunch is included.
Date: Saturday August 11, 2007
Time: 10am-5pm
Location: Providence, RI
Cost: $399
Click here to reserve your spot today.
What people are saying about AOS: Essentials
| "Outstanding introduction to the practice of Kettlebell Training enhanced by thorough practical understanding of the subject by the seminar leader and the intensive training sessions."
"Great Workshop! I would recommend any trainer that wants to implement kettlebell training into his or her clients' workouts take this workshop. It teaches you how to teach the basic movements of Kettlebell safely and effectively! The workshop was well taught and I really felt I got a thorough understanding in kettebell instruction and programming."
"I would say that it was the single most awesome experience I have had... and I have been in the field of training/health for more than 20 years.
"The AOS workshop is incredibly intense...it is not a spectator event. Unlike most hands-on workshops, this is truly a hands-on, participatory experience that will challenge you on every level, regardless of your physical condition."
"I gained two years of experience in a few hours, and I left wondering if I learned or sweated more."
"It was worth the price. It was exceptional instruction in a relaxed environment and it really allowed the participant to experience the full potential of KB training."
"I was impressed with the organization of the workshop and how timely everything was. It was nice for you to provide lunch as well... that was the first time for me in my workshop history. I enjoyed the progression of learning as well. I left the workshop with an intense desire to practice the basic moves."
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No reason to fear Newport
Everyone loves our Art of Strength: Providence DVD. Like all AOS titles, it was designed to stay in your DVD player rather than gathering dust on a shelf. It might take you 20 viewings to master and will offer a challenging, fun workout for years to come.
AOS: Newport takes the challenge to a whole new level. We've heard that more than a few folks have watched it once with shear terror and procrastinated on giving it a shot. If you've maintained a comfort level with Providence, there is no reason to fear Newport. Especially all you tough guys out there... one visit to Punch Kettlebell Gym and you would see plenty of 40-70 year old women who can make it through without whining.
Fitness gains do not come with ease. Take the shrinkwrap off your copy of Newport and start to eat that elephant today! You shouldn't expect to finish the whole DVD on the first try. Just like eating an elephant, you may need to start with small bites. We recommend you rest as needed and try breaking the DVD into 2 workouts. Round 1-4 on one day followed by Round 5-8 on the next. On either of those days you can finish with the extra or bonus round. Make completion of the whole DVD your longterm goal.
Purchase AOS: Newport here.
Ask Dr. Ron: Kettlebells and Neurology
Stephen Covey, author of The Seven Habits of Highly Effective People, encourages people to “begin with the end in mind.” In other words, you don’t want to climb the ladder of success only to find that when you reach the top, the ladder is leaning against the wrong wall.
I think that this is essential to success in any field, especially in functional training. Before you begin any training regimen, look at the individuals who have reached a high level in that discipline. Do you want to be like them?
Do you want shortened muscles, poor posture, and a neurological disconnect between upper and lower body? Then focus on traditional bodybuilding exercises, work out on the latest “high tech” contraption, and follow the masses.
Do you want increased range of motion and true full body strength with upper, lower and core all working together synergistically? Then grab a kettlebell!!
Kettlebell lifts are psychomotor skills. Psychomotor skills are defined as complex sequences of actions that require perceptual information (input from the eyes, for example) and control of the muscles. What does that mean? It means that as your body performs the task, it learns. It also means that in addition to muscle growth, strength increase, etc., your body also creates additional neurons (nerve cells) to collect more information about the activity so that it can be performed better in the future. The bottom line with these types of activities is that the more you do them, the better you get at doing them.
A great example of a psychomotor skill is the golf swing. Tiger Woods probably has millions of more neurons in his body that convey information about his swing than the average golfer. Why? Because, he practiced golf multiple hours per day for the last 27 years. And each time he did, more neurons were created, so that his brain could collect more information about what his body was doing. Consequently, the brain can make corrections and fine tune the activity.
The problem with the golf swing is that it has little applicability off of the golf course. So the neurons and neural connections that are formed as a result of practicing and improving your golf game are rarely used in everyday life. That is the beauty of kettlebell training in general and the snatch lift specifically. These movements form the basis for most everyday activities. The neurons that are created by performing these tasks repetitively are used all day, every day; lifting, reaching, standing, sitting, etc. If you are training properly with kettlebells, you begin to perform all activities in your life more efficiently and safely because your brain has more control over your body and less stress is placed in your shoulders and low back. Over the course of a lifetime, this results in fewer injuries, decreased risk of osteoarthritis, and better health. Compare that to a bench press or seated leg press. The neurons created by performing those tasks are fairly useless.
So, ask yourself, what wall is your ladder leaning against?